Figures from the Department of Health show that male drinkers are more worried about the price of Beer than its impact on their health.
While the ‘know your limits’ survey revealed that 37% of men would cut back on drinking to reduce the calories they consume, 44% were concerned about rising prices.
Public health minister, Gillian Merron, said: “It is encouraging that they are also thinking about their health.
Men who drink too much are at risk of conditions such as liver disease and stroke, as well as getting out of shape.”
Last week the British Beer and Pub association revealed that British drinkers are paying tax of nearly 46 pence per pint, the third highest in Europe.
Neil Williams from the BBPA said: “it’s a pretty dire situation. We’ve had an 18% increase in beer duty last year and another 2% in the spring budget.”
Only Finland and Ireland impose higher levels of tax, while consumers in France and Germany pay under 7 and 5 pence per pint respectivley.
Steve Howe from the British Innkeeping Institute said; “it certainly would appear to be unfair, we are heavily taxed to the point of it being a penal tax.”